As a Senior Content Specialist at Cornell University, I work in support of the statewide Cornell Cooperative Extension (CCE) system that connects communities with research and resources from Cornell University. Read more about my work on Linkedin →
Previous experience includes:
- Digital marketing specialist at Kaye Publicity – As part of the #KPCrew, my primary role was developing an online presence and wrangling social media for a handful of diverse and incredibly talented authors — from academics publishing with university presses to bestselling authors with Big 5 publishers.
- Freelance writer, editor & designer – Working with authors to provide web and book design, social media marketing assets, and line edits.
Skills & expertise
- Content Strategy & Planning
- Writing & Editing (AP Style, SEO, Storytelling)
- Social Media Management & Strategy
- Email Marketing & Newsletters
- Brand Voice Development
- Presentation Design & Public Speaking
- Workshop Facilitation & Training
- Coaching & Instruction (Archery, Youth Programs, Outdoor Education)
- Photography & Visual Storytelling
- Community Engagement & Education Outreach
- Digital Marketing Campaigns
- Creative Problem Solving & Strategic Thinking
Software & tools
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Canva
- Figma
- WordPress / Squarespace / Wix / Drupal / Ghost
- Google Workspace (Docs, Sheets, Slides)
- Microsoft Office Suite
- Mailchimp & Email Marketing Platforms
- Sprout Social / Later / Hootsuite (Social Media Scheduling)
- Google Analytics & Social Insights Tools
- Asana
- Trello
- Slack
- Microsoft Teams
- Zoom & Webinar Tools
Writing @ Cornell
Presentations
Essential communication skills series
I created and delivered this series of professional development training to over 200 Cornell Cooperative Extension association staff across New York. The content is now a year old, but the principles are sound.
- Writing for Social Media
- Writing Articles
- Writing Press Releases
- Writing for SEO
- Editing your writing
Other presentations
A presentation on content marketing I gave for New York’s 2021 Annie’s Project cohort.
A presentation I gave to CCE staff across New York state on resilient communication strategies during the Covid-19 Pandemic.
Book design
Media kits for authors
Social media design
Education & certificates
BA English, Indiana University 2010
Project Leadership Certificate, Cornell University 2023
User Experience Design Certificate, Cornell University 2022
Project Management Certificate, Cornell University 2021
Specialized certifcates
USA Archery Level 4-NTS Certified Coach
National Academy of Sports Medicine Certified Personal Trainer
Registered Yoga Teacher (RYT-200)
Adult First Aid/CPR/AED Certified
Mental Health First Aid Certified